Driftless Rivers Outfitters

•	The Driftless Rivers Outfitters pipeline is reserved for the membership cooperative that I hope will be seen as the “Amazon Prime” of outdoor recreation. Rather than selling goods, membership in the cooperative will allow us free or dramatically discounted access to an array of facilities. It will start in the Driftless Area along the upper Mississippi and Wisconsin Rivers, but I imagine it will quickly expand beyond that region as the idea catches on.